LONDON Advertising Appoints Ambassador To Africa On Back Of Significant Growth In 2015

LONDON Advertising, today announced the full time appointment of Brigitte Sesu Tilley-Gyado to drive new business for the agency across Africa. Brigitte Sesu is a Cambridge graduate who had a successful career in business development in financial services in London and Switzerland prior to establishing her own business and marketing consultancy in Nigeria.

LONDON’s innovative model delivers ‘London-quality strategic and creative thinking anywhere in the world’ from one office and has run work in more countries than WPP, with 179,000 staff, has offices in.

Michael Moszynski, CEO of LONDON Advertising said “rather than follow the traditional route of opening full-service offices, we are establishing ‘Embassies’ in key regional hubs, where our ‘Ambassadors’ will be based, acting as a local point of contact through which clients can access the unrivalled strategic and creative skill set that we have in London.”

“We have selected Africa for our first Ambassadorial role as it is the fastest growing continent today and where we have significant experience helping clients grow rapidly in the telecom, airline, luxury, banking, oil, political and country brand sectors.”

“We are thrilled to have been able to attract such a high calibre individual as Brigitte and that she is so energised by the opportunity to drive our progress in this exciting continent”.

About LONDON Advertising
LONDON Advertising was founded in the midst of the financial downturn in 2008 by two Founding Partners of M&C Saatchi who had run offices in London, New York, Hong Kong, The Middle East and Africa.

LONDON recently won the UK’s Advertising Agency of the Year and Best Marketing Business in London awards.

2015 has seen very strong growth with the agency picking up a dozen new clients around the globe, including the leading German beer brand Krombacher, and growing revenues three-fold.

The agency also recently announced that Bruce Haines, who formerly headed up Leagas Delaney, Leo Burnett and Cheil has joined LONDON as its chairman, adding a new layer of expertise and experience to help fuel the agency’s international ambitions.

“Seven years on from launch, we’re punching well above our weight generating as much profit with 12 staff as a top 50 UK agency with 280 people. Now, with Bruce Haines on board, we’re in a great place to really start going out there and selling the LONDON approach to brands seeking rapid growth in the world’s fastest-growing markets.”

Source: Bobby Taylor
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