6 Personal Branding Mistakes You Should Avoid Now

Mistake #2: You're Not Sharing the right things    You've pitched a tent on LinkedIn and do your due diligence on Twitter, however you don't precisely feel like you are building a following. Well, you might be committing any of those branding pretend pas?
Photo credit - TISEblog.com
Mistake #1: You Haven't clarified Your Purpose

First, ask yourself what you would like to be known—or hired—for. During a time when jobs are scarce, it feels smart to boast about your broad range of skills. After all, you never know if someone can ultimately hire you because you're a video-editing wizard or blogger extraordinaire—or because you'll bake a killer rum cake.


''Don't try to be all things to any or all people—that's like applying for 1,000 jobs, which simply doesn't work,'' says Schawbel. ''Pick a particular subject matter and an audience, and concentrate on that.''

Undecided what your focus should be? Examine your career highlights and decipher the common thread. Perhaps you shine in front of a crowd and need to promote yourself as a winsome emcee for weddings or special events.

Maybe you've perpetually been unbelievably organized and are looking to require your side business of wedding planning to the next level. Or, maybe you have got a gift for picking out the next interior decoration trends and might gain a following on Pinterest.

The thing about the internet is that there's lots of noise. First, decide specifically who you want to be, then start your self-promoting. As soon as you're ready to explain your speciality, both online and in person, and can demonstrate your expertise and ability for it, the right opportunities will start finding you.

Mistake #2: You're Not Sharing the right things

You've pitched a tent on LinkedIn and do your due diligence on Twitter, however you don't precisely feel like you are building a following. Well, you might be committing any of those branding pretend pas?

Under promoting: nice for you: You're one of those rare humans who is aware of that not everyone finds what you eat for lunch day by day fascinating. Simply use caution, as a result of you'll truly hold yourself back if you don't do a bit bragging online due to modesty, shyness, or privacy issues.

Carelessness: This no-no is wide spread online, but don't be that person who is too fast to slap up any old thing—from shots of yourself during a too-revealing bikini to off-color jokey conversations with your blog-followers-feed.

The social-media sweet spot? A mix of career accomplishments and personal interests, plus a touch of your dazzling personality—without coming into the embarrassing realm of TMI.

When doubtful, share value. Post links to interesting articles you've found online, pass along great opportunities, or point people to useful resources. Friends and followers can quickly identify  you as someone who always has one thing to offer.

Mistake #3: You're been caught up in the career you have Already Had, Not the One you want

Your current branding efforts ought to be about wherever you want to go, not where you've already been. ''Focus on the long-term,'' says Schawbel.

Play up the projects and experiences that you do most like to replicate. If your dream is to do fieldwork in a developing country for a global nonprofit, highlight the holiday you spent volunteering in guatemala.

If you're longing for a consulting gig in marketing for e-commerce companies, talk more regarding the successful promotional campaign that you simply devised for your friend's crocheting business on Etsy.

Then, whether or not it's through a mission statement on your website or in your casual tweets, once you speak up about the types of opportunities you're seeking, ''people will attempt to offer them to you,'' he says.

Mistake #4: You don't have your own website

You probably assume your profiles on the big three—Facebook, LinkedIn, and Twitter—are enough. ''They're not,'' says Schawbel. “Everyone in the world should have their own website. It will capture who you're and what you've accomplished.''

Your website—ideally at yourfullname.com—is where you'll best manage your message, since it dominate the results that populate a Google search of your name. Consider your site as your giving guests a snapshot of what you are doing best.

There needn't be plenty of bells and whistles. But, at the very least, your website should have a good photograph of you and samples of your work, besides personal mission statement or bio that highlights your experience so far and the kind of work you hope to do.

You can also use your website to blog about what you're working on or care about right away. However, only include a blogging function if you're really going to use it. '!Your online presence should be consistent,'' says Schawbel. So, if you're not really going to manage a blog daily, or regularly, then don't include one.

Mistake #5: You're hiding Behind Your computer screen

Don't forget to be the IRL spokesperson for your personal brand. It's arduous to overstate the impact of meeting people in person. It makes for deeper relationships, a lot of cooperation, and a lot of progress toward your goals. Therefore keep your business card handy, and get yourself out there—a lot.

Set up coffees, drinks, hiking, movies, or meals with those who work in your field. Attend industry events and parties. Each face-to-face communication will pack a much bigger punch for your brand than any Facebook chat or Twitter conversation.

Mistake #6: you have Let Your Profiles Go Stale

We get it. you got sidetracked, life got busy, and you haven't been spending a lot of time maintaining your e-appearances. However, that next potential client sniffing around your web presence is wondering why you haven't updated your blog in nearly a year or posted on Twitter since early june. Have you died? changed careers? Abandoned traditional work for a yearlong round-the-world pleasures?

If you've fallen off along with your diligent e-upkeep, it's not too late to pick things back up from here. Write a lively blog all about the nice things that happened in the time since your last post (it needn't be over explanatory or apologetic). The other fact to keep in mind, however, is that perhaps yours isn't the always-updating brand. in which case, that's OKAY.

Just know that if you leave your accounts and profiles sitting too long, unused and un-updated, that you simply might lose work. Daily activity is the gold standard, however strive for weekly check-ins, at least, once things get busy. Warns Schawbel: ''If your name isn't out there, somebody else's will be.''
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